The Guide to Instagram for Business

The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase their online reach and attract new business.
In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community.

What is Instagram?

Instagram is a social network that was launched in October 2010 and acquired by Facebook in April 2012.

Members of the Instagram community share photos and videos from a mobile application currently available for iOS and Android Phones. Users can also use the website Instagram.com to view their newsfeed and browse user profiles.

Brands are increasingly adding Instagram as a marketing and social engagement platform alongside Facebook, Twitter, Pinterest, Tumblr, Google+, LinkedIn and Foursquare.


Instagram photo of a smartphone using Instagram by @jeremyfroster

Why should my brand be on Instagram?

Instagram is an increasingly important actor in the social media scene, with over 75% of leading brands already present on the platform. As a mobile-first visual sharing network, it is shaping the ways people interact not only with one-another, but also with brands and companies.

Instagram was quickly loved by the tech sphere, but soon caught on with pop culture icons who welcomed the opportunity to share a glimpse of their own life with fans. Soon enough, the app reached mainstream popularity. Instagram is now one of the largest social sharing platforms with 200 million active community members as of July 2013.

As a result, many conversations are taking place on Instagram every day, and there’s a high chance that some of them mention your brand. Why not join in to shape the way your brand is seen and discussed on Instagram? Why not leverage Instagram to create meaningful interactions with your community and fine-tune your message to improve your brands’ visibility?

How much of this guide to Instagram for business should I read?

If you are only getting started with Instagram and are unfamiliar with the best practices on this social network in particular, or even on social media in general, we strongly suggest reading this guide from A to Z.

If you already have an official account running on Instagram, you may still find value in the last chapters of this guide which explore advanced use cases and campaigns, a great way to fine-tune your Instagram content strategy.

growth of major visual social media accounts over the past 3 years

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